Build a relevant comparison set
Compare the same area, bedroom count, guest capacity and property type. Record differences in view, furnishing, parking and amenity access. Advertised availability and prices do not reveal a competitor’s actual income.
Look for practical gaps
Review your own guest questions, recurring complaints and listing information. Improve clarity, maintenance and arrival instructions before making unsupported promises about premium positioning.
Test changes against your own records
Change presentation or booking conditions deliberately, recording dates and costs. Compare performance over consistent periods while recognising that demand and seasonality may also change. Do not assume a design refresh produces a fixed revenue uplift.
Plan a targeted improvement
Use the performance review checklist and ask Purple to review your property.
Updated 21 September 2026 · Purple Holiday Homes