The Purple Journal

Dubai holiday-home insight, worth the read.

Area guides, owner economics, permit walkthroughs and stay-planning strategy from Purple Holiday Homes. Explore our Dubai property investment guide for owner considerations.

Choosing and changing your management company

How to choose a holiday home management company — compare service scope, evidence, fees and reporting.

Changing your holiday home manager — prepare bookings, accounts, inventory and access for a planned handover.

July 8, 2026Revenue & ROI

How Much Can You Earn (2026)

How location, property type, occupancy and operating costs shape Dubai holiday-home income in 2026.

July 2, 2026Investment

High-Yield Dubai Off-Plan (2026)

Factors to review when assessing Dubai off-plan properties for future short-term rental use.

June 26, 2026Occupancy

Maximize Occupancy in 2026

The design, amenities and dynamic-pricing moves that win bookings in a saturated Dubai market.

June 20, 2026Investment

Dubai Real Estate Investing Guide

How location and asset class — studio to villa — shape your short-term rental returns in 2026.

June 14, 2026For Owners

Management Fees Explained (2026)

Why a transparent percentage fee usually beats a fixed-income 'guarantee', and what your fee should cover.

June 8, 2026Permits

DET Permit & Licensing Guide

How to license a Dubai holiday home in 2026 — the DET permit process, step by step.

June 2, 2026Occupancy

5 Secrets to Boost Bookings

Five practical strategies top Dubai managers use to secure back-to-back bookings at premium rates.

May 27, 2026Design

Airbnb Interior Design Trends 2026

The interior design trends that catch travelers' eyes in the feed, drive clicks and lift booking rates.

May 21, 2026Permits

Short-Term Rental Regulations & Fees

DET licensing, NOC, Tourism Dirham fees and safety compliance — the complete 2026 rulebook.

May 15, 2026For Owners

Long-Term vs Short-Term Management

Why property management in Dubai is shifting from yearly leases to higher-yield short-term rentals.

May 9, 2026For Guests

Why Expats Choose Short-Term Stays

Why professionals, nomads and expats pick stylish, fully-serviced short-term stays over yearly contracts.

May 3, 2026Market Strategy

From Generic to Irresistible

The Dubai Airbnb market is saturated. Why only irresistible, design-led listings win the booking.

April 27, 2026Design

Defining the 'Airbnb Style' for Dubai

The colour palettes, facilities and decor — by area — that turn browsers into booked guests.

April 21, 2026Amenities

Facilities Warfare: Amenities That Win

You can't compete in 2026 with 2022 amenities. The in-unit facilities that actually win the booking.

April 15, 2026Marketing

The Psychology of the Click

Your photos don't document — they convert. How area-specific staging turns a scroll into a booking.

April 9, 2026For Owners

Transparent Fees & Tech for Stylized Assets

A curated, high-performance home needs institutional operations — pricing, protection and compliance.

April 3, 2026Permits

Why You Need a Registered Operator

Listing on Airbnb requires DET approval. Learn how individual owners and professional operators can register.

March 28, 2026Investor Guide

Marina Yields vs Downtown Prestige

Compare Dubai Marina and Downtown by location, guest appeal and the factors that influence rental performance.

March 22, 2026Investor Guide

Beyond the 'Big Two': City Walk & Business Bay

Some of Dubai's strongest ROI is hidden beyond Marina and Downtown. Why these two areas deserve a place in your portfolio.

March 16, 2026Technology

Why We Built Purple OS

Off-the-shelf software couldn't keep up with Dubai. So we built our own operational engine — here's how it works.

March 10, 2026For Owners

The Transparent Management Fee

Fixed-income guarantee or percentage fee? Why a transparent model almost always beats a guaranteed number.

March 4, 2026For Owners

Pre-Listing Checklist: 5 Steps to 5-Star Bookings

Your launch is make-or-break for those first reviews. Five practical steps to prepare your property for luxury bookings.