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Holiday-home management in SLS Dubai Hotel & Residences.

Own a property in SLS Dubai Hotel & Residences? Purple Holiday Homes manages Business Bay holiday homes from start to finish: DET permit, furnishing guidance, multi-channel listings, guest operations and monthly payouts, on a management-share model with no fixed fees.

★★★★★ 4.9 guest rating250+ ownersDET-licensed
Building facts Business Bay
Developer
WOW Real Estate
Completed
2021
Floors
76
Homes
Studios to 2-bedroom apartments and duplexes
Location
Near Marasi Drive
Nearest transit
Business Bay Metro
About this building

Holiday-home management in SLS Dubai Hotel & Residences

Built by WOW Real Estate, completed in 2021, SLS Dubai Hotel & Residences is a 76-storey mixed-use hotel-and-residences tower among the tallest in the district. Guests come for rooftop pools, sky bars and SLS-branded hotel service. With studios to 2-bedroom apartments and duplexes, SLS Dubai Hotel & Residences suits the business travellers, couples and families who drive short-stay demand in Business Bay, which peaks from October to April. For a revenue projection on your unit, use our free estimator.

01What we handle

Everything from permit to payout.

One DET-licensed team runs the full short-let process for you, from listing to payout, so your apartment performs while you stay hands-off.

Dynamic pricing,
calibrated daily.

We price every night against live demand, local events and booking pace, so you capture the higher rates that peak season brings.

Avg. uplift
+22%
Channels
6 live

DET permits

Full DTCM application and annual renewal, handled for you.

24/7 guest care

Sub-5-minute responses, check-ins and in-stay support, around the clock.

Hotel-grade turnovers

Housekeeping, restocking and a 150-point check between every stay.

Owner reporting

Transparent monthly statements, every figure, itemised.

02For owners

Aligned with your return, not a retainer.

Most managers charge whether your home earns or not. We don't. Our fee is a percentage of the revenue your unit generates, so our goal matches yours: more nights at better rates. Purple Holiday Homes operates holiday homes across 16 buildings in Dubai.

03Good to know

Common questions from SLS Dubai Hotel & Residences owners.

Yes. Short-term holiday-home letting in SLS Dubai Hotel & Residences is permitted under a DET (DTCM) permit, subject to the building's NOC where one is required. As a DET-licensed operator, Purple handles the full permit application and annual renewal for your unit.
We work on a flexible management share of the gross revenue your unit earns, there are no fixed monthly charges and no fee until your home is live and booking. Cleaning and any approved maintenance are itemised transparently in your monthly statement.
Returns depend on your unit's size, layout, view and finish. Business Bay demand is strongest from October to April. Rather than quote a generic figure, we give you a unit-specific projection through our free revenue estimator before you commit.
SLS Dubai Hotel & Residences offers rooftop pools, sky bars and SLS-branded hotel service. Near Marasi Drive, which is the kind of Business Bay location that earns strong reviews and repeat bookings.
Most Business Bay units are guest-ready within 3-5 weeks of instruction. Permit registration, furnishing checks, photography and listing build run in parallel wherever possible.
04More in Business Bay

Other Business Bay holiday homes we manage.

Ready when you are

What could your SLS Dubai Hotel & Residences home earn?

A free, building-specific revenue estimate, no obligation, no fixed fees, no pressure.