Own a property in LUCE? Purple Holiday Homes manages Palm Jumeirah holiday homes from start to finish: DET permit, furnishing guidance, multi-channel listings, guest operations and monthly payouts, on a management-share model with no fixed fees.
Built by Taraf, LUCE is a low-rise residential development by Taraf on the East Crescent of Palm Jumeirah. Guests come for waterfront views and private beach access. With 2-4 bedroom apartments, duplexes and penthouses, LUCE suits the business travellers, couples and families who drive short-stay demand in Palm Jumeirah, which peaks from October to April. For a revenue projection on your unit, use our free estimator.
One DET-licensed team runs the full short-let process for you, from listing to payout, so your apartment performs while you stay hands-off.
We price every night against live demand, local events and booking pace, so you capture the higher rates that peak season brings.
Full DTCM application and annual renewal, handled for you.
Sub-5-minute responses, check-ins and in-stay support, around the clock.
Housekeeping, restocking and a 150-point check between every stay.
Transparent monthly statements, every figure, itemised.
Most managers charge whether your home earns or not. We don't. Our fee is a percentage of the revenue your unit generates, so our goal matches yours: more nights at better rates. Purple Holiday Homes operates holiday homes across 16 buildings in Dubai.
A free, building-specific revenue estimate, no obligation, no fixed fees, no pressure.